Ariel Adels's profile

Identity | Branding for Goth Jewelry Store

As the founder of Cosmic Crow, I’ve experienced firsthand the joys and challenges of building a brand from the ground up. So far, I've developed 300 different products, achieved almost 2,000 sales across all 50 states, received 600+ reviews, attended 15+ different vending events, and have my products carried by 3 different retailers.​​​​​​​
Social media grid featuring event posts, product photos, and illustrations
Helpful illustrations - Conversion Guide, Fabric Guide, & House Plants
Animated logo using Procreate
Illustrations using limited palette sold as prints & print on demand products
New product offering: boot charms & chains, a top seller on Etsy
Custom black and silver jewelry
Custom blackletter font born out of frustration with gothic font readability
SKILLS & RESPONSIBILITIES

Business Planning
Developed a business plan, sets goals, & defines growth strategies

Financial Management
Manages finances, including budgeting, accounting

Marketing and Sales
Creates and implements marketing strategies, branding, manages advertising

Customer Service
Ensures customer satisfaction, handles inquiries, feedback, & complaints

Strategic Planning
Evaluates market trends, competition, and growth opportunities

Inventory Management
Monitors inventory, orders new materials, manages shipping

Product Development
Researches ideas, develops & creates new products

Content Creation
Develops engaging content for website, social media, & marketing materials​​​​​​​
Identity | Branding for Goth Jewelry Store
Published:

Identity | Branding for Goth Jewelry Store

Published: